Teaching & workshops

I designed and delivered a comprehensive two-day curriculum specifically for local non-profit organizations. The goal was to move beyond basic social media usage and dive into the psychological triggers that drive altruistic behavior.

The workshop was highly practical; by the end of the second day, participants had developed a custom communication plan ready for execution. I focused on teaching them how to use specific psychological levers—such as social proof and the "identifiable victim effect"—to significantly increase volunteer sign-ups and donation rates.

Non profit workshops

University of York

I delivered a guest lecture for Master’s students, providing a strategic framework for designing their dissertation research projects. Rather than focusing solely on theory, I shared practical tips on how to structure research so it serves as a springboard for their future careers.

I provided a candid look at the different professional trajectories available, sharing my personal experiences and insights on both the corporate and freelancer paths. This helped students understand how to position their academic work to maximize their employability in the competitive research and strategy landscape.

University of Liverpool

I taught a session for Digital Marketing students focused on the intersection of neuromarketing and UX design. We explored how the brain processes digital information and how subtle design choices can influence user behavior.

I focused on moving from theory to application—teaching students how to use biometric insights and psychological principles to create more intuitive, persuasive digital experiences.